Nearly hidden among the dingy downtown structures that formerly housed the city’s
first shopping centre, the storefronts of the Belgrade Design District are now
shining bright with contemporary design works by a new creative crop of
artists. Cheekily theatrical clothing, futuristic jewellery and refined
interior design object all find their place among the 30 some boutiques forming
the split-level design hub. Together these brands aren’t merely a platform for
locally grown creativity; they are paving the way for a new era in Serbian
design.