Łódź, the once-hardy industrial heartland of Poland has
quickly grown out of its rust-filled roots to become one of the most rapidly
evolving areas of the country. Rocking to the rhythm of high-speed development,
the city is alive with a vast choice of cultural landmarks and activities,
creative spirit as well as optimism and opportunity in establishing diversified
businesses and retail services.

by Anna J. Kutor

For most of the last two centuries, Łódź was synonymous
with smoke stacks, intense smog and a thrusting forest of red-brick factories
that drew mainly overall-clad workmen and their extended families. But as the
giant generator of economic wealth started to lose steam, the city slowly
blossomed out of its architectural wasteland to become culturally and economically
thriving metropolis full of life and high-tech commerce.

Building a City of Machines

The history of Łódź, summed up in one sentence, would tell
of how a small farmer settlement grew into the hub of industrial activity in
Poland and how, over the past two decades, the city reinvented itself as a
new-age model of forward-thinking economic development. But the colorful
history of Łódź deserves a more tuneful telling.

The site of Łódź has been inhabited, more or less, for several thousand years but the first
written record dates back to 1332 when the village of Łodzia was given to the
bishops of Włocławek. Positioned in the middle of Poland near the crossing of
the Odra and Vistula Rivers, the settlement was established on the important
Masovia-Silesia trade route, although agricultural activities were main source
livelihood for the local provincial community. The town’s municipal privilege
was granted by King Wladyslaw Jagiello in 1423 and for the following centuries,
this small settlement of around 800 inhabitants lived off of the surrounding
farmlands. At the cusp of the 19th century, with the second
partition of Poland, the city came under the control of Prussia and it was
named Lodsch, but it was soon reunited with its motherland to become part of
the Russian-controlled Congress Poland in 1815.

The area’s boom and industrial advance period commenced in 1820 when Rajmund Rembieliński,
a progressive city chairman and poet, pinpointed Łódź as a fertile zone to set
up the hub of the domestic textile industry. In order to lure experienced
entrepreneurs and businessmen from neighboring countries Rembieliński offered
the newly-arrived immigrants tax concessions and support to sell their textile
products on the Russian market. According to plan, these trade opportunities
saw an influx of workers and merchants from all around Europe, including the
so-called “Kings of the Cotton and Linen Empires of Łódź”: Karol Scheibler, Ludwig Geyer and Israel Kalmanowicz Poznański. Between 1850 and 1890, the “Golden Age of Łódź”, these
wealthy founding fathers of the local textile kingdom built huge factories and
residential complexes, which not only employed but housed the vast majority of
the city’s burgeoning residents. As a result of the ambitious and
ever-expanding linen industry and the abolishing of tax on trade with Russian
in 1850, Łódź became one of the most rapidly growing cities in Europe at the
time, boasting a telegraphic station, a railway station and the first electric
tram to operation on Polish soil. The social fabric of the city also saw major
changes, with the population expanding from 16,000 individuals in 1850 to
nearly 600,000 by 1914, which created a potpourri of peoples, religions and
cultures.

Repackaged Structures

Social and economic conflicts began to brew in the
beginning of the 20th century, as writers and political leaders of
Poland voiced their concern about prosperous urban magnates’ continuous
exploitation of the working class. The polished image of Łódź as a pioneer of
modernization and multicultural acceptance was soon replaced by “the bad city”
reputation, but this dispute largely faded into the background as Poland, and
Europe in its entirety, was swept up by the historical maelstrom of the two
World Wars and the subsequent Soviet straitjacket. Prolonged economic crisis
and rising war expenditures saw Łódź shrink significantly from its industrial
heyday – its multi-ethnic population was annihilated and the money-grubbing
cloth mills eventually closed down.

Despite being destined for slow decay, the aging industrial sites and structures where
spotted by city officials and a slew of forward-thinking foreign and local
investors as vital part of designing Łódź’s post-communist identity and urban
regeneration. Combining monumental and cultural preservation with urban renewal
and artistic flair, a number of abandoned factories have been given a new lease
of life as cultural centers and mix-used commerce and leisure parks.

Examples of this large-scale urban revival can be seen across the city. The four-storey
White Factory of Saxony industrialist Ludwik Geyer, a brick-and-stone cotton
spinning and weaving mill erected in 1830, received a much-need facelift in the
1950s and became the headquarters of the Central Museum of Textiles in 1960.
The museum hosts the International Tapestry Triennale and features a
comprehensive selection of industrial textiles and tapestries from across the
globe as well as organizing. New life was also breathed into the brick-built
spinning mill and neo-Renaissance residential palace of “Cotton King” Karol
Scheibler, as it houses Poland’s only Cinematography Museum since 1986. The
posh premises survived the wartime period, serving as the Gestapo Chief’s main
residence, and the varied architectural styles where left intact, which now
serve as a lavish backdrop to the myriad of permanent and temporary exhibits
highlighting Poland’s colorful cinematic past. In the vicinity lies Edward
Herbst’s neo-Renaissance-style mansion, also known as the Priest’s Mill
Residence, and the adjoining greenhouse, Ball Room and maintenance building. In
1976, the Łódź Museum of Art acquired this stylish space and after extended
restoration work it was opened to the public in 1990. The conservatory works
and the display arrangements in the Herbst Mansion won Poland’s first Europa
Nostra medal, awarded for outstanding preservation of cultural heritage by the
pan-European Federation for Cultural Heritage.

Making of Manufaktura

Łódź’s largest and a most impressive urban revitalization
project is the mammoth Manufaktura culture-entertainment-trade centre. Situated
on Ogrodowa Street, the heart of the city’s historic industrial-residential
area, the sprawling complex started life as a textile factory and housing
estate in 1852, built on the ambitious plans of Jewish merchant Izrael Poznański. At its peak, Poznański’s palace and factory district functioned as a city within
a city, integrating the spinning mill with small living quarters that provided
accommodation for over 4000 factory workers alongside a church, hospital,
school, sporting club, fire department and an assortment of stores. Operations
took a downturn with the outbreak of the war, followed by years of economic
hardship, diminishing support and rising competition from Asia eventually forced
the plant into bankruptcy.

In 1999, French investor and developer Apsys Groupe bought the ramshackle site and
set in motion a super-sized renovation scheme. The restoration plans concocted
by French architect Jean-Marc Pivot incorporated elements of the original
Gothic, Rundbogenstil and Art Nouveau style buildings with streamlined designs
and state-of-the-art structural concepts, which were completed in 2006. The
Manufaktura complex now boasts an oversized market square with a 300-meter-long
fountain, a science museum, modern art center, skating park, nightclub,
conference center and a retail center
encompassing over two hundred shops and boutiques. Once section of the former
five-floor cotton mill is now being converted into a four-star Andel’s Hotel,
which will round off the reconstruction venture later this year.

Streets to Remember

Populous. Spirited. Successful. These are the three words
most commonly used to describe Piotrkowska Street, Łódź’s premier promenade.
Stretching north to south for over four kilometers, this vibrant commercial
artery (said to be the longest shopping boulevard in Europe) connects the
city’s turbulent history with its flourishing present and future. A stroll down
this lively street, filled with countless shops, boutiques, restaurants, pubs,
pavement cafes, cultural institutions and entertainment outlets, provides
insight into the city’s turbulent history and former grandeur.

Wide and very straight, Piotrkowska Street is lined with ornate palaces and townhouses,
the majority of which once gave home to the well-heeled textile lords.
Decades-long restoration work on the historic houses has brought back to life
the splendor of the street. Standout architectural structures along the
thoroughfare includes the former Wilhelm Landau’s Bank House (at number 29), a
Baroque and Art Nouveau building now occupied by a bank; the fancy French
Neo-Renaissance façade of the building at number 53 which is often referred to
as “Under Atlantes House”, as well as detailed Italian Renaissance forefront of
Juliusz Heinzl’s former residential quarters that how house the offices of the
city and voivodship authorities.

Piotrkowska Street is also freckled with impressive statues and cultural landmarks such as
“Tuwim’s Bench”, a bronze sculpture illustrating the prolific Polish poet
Julian Tuwim, and “Reymont’s Coffer” portraying Nobel Prize-winning author Władysław Reymont sitting on a suitcase and scribbling in his notebook. Other magnetic monuments include
“Rubinstein’s Piano” in front of the building at number 78, where the infamous
Polish pianist tickles the bronze keys in return for a small contribution. Near
the north end of the street is a gigantic graffiti - completed in 2001 as the
largest mural painting of its kind in Poland - showing the city’s coat of arms
and its symbolic structures and sites like the Old Town Hall and Tadeusz
Kosciuszko’s immortalized figure.

Prosperous Playground for Foreign Capital

With nearly 800,000 inhabitants, Łódź is Poland’s
second-largest urban agglomerate and one of its chief investment areas. Its
central location (some 120 kilometers southwest of Warsaw), long-standing
industrial traditions, well-developed technical infrastructure and the
availability of trained personnel are just a few of the attractive qualities
that wooed international investors to the city. In 1997, the Decree of the
Council of Ministers established the Łódź Special Economic Zone (SEZ) which
offers a variety of high-value properties in the province, significant tax
reliefs and all-around assistance in the investment process. Within ten years
of its existence, the Łódź SEZ has attracted dozens of global brands and
multi-national enterprises which invested over 1 billion Euros and have created
10 000 new jobs. International companies that have already opened branches and
distribution centers in the area include Gillette, Phillips, Bosch, Fuji and
Wrangler.

“As we saw our Central and Eastern European businesses
grow, we knew we needed a manufacturing base here to maintain our ambition for
the region. Our operations in Łódź mean we can maintain this momentum and offer
a superior service to customers,” explained Dell CEO Michael Dell at the
opening of the new state-of-the-art manufacturing plant in early 2008. This new
37,000 square-meter production facility, which in the early phase will produce
mainly Latitiude ™ and Inspiration ™ laptops, currently employs 1,200 people.
Beyond contributing to the area’s turbo-charged capital growth, the American corporation also highlights the importance of supporting the local community
and minimizing the plant’s environmental impact, thus establishing a range of
community project such as donating personal computers and other Dell products
to underprivileged school children and planting trees in the city’s vicinity.
“We want to be a positive influence beyond our role as an employer in the city.
We plan to extend these activities in partnership with our local community and
the region as a whole,” Sean Corkery, leader of the Dell Łódź facility and vice
president of Dell EMEA manufacturing, told Reuters.

High-Powered Economic Recovery

The massive injection of cash and foreign investment by
big-name ventures, staggering EU structural funds (awarded nearly 60 billion
euros for 2007-2013) and Poland’s financial stability have all contributed to Łódź’s
dramatic turnaround in the new millennium. International rating and
consultation agencies have also noted the city’s rapid economic recovery, like
Standard & Poor, the world’s leading provider of sovereign credit ratings,
which assigned Łódź the highest position among Polish cities in 2007. The
same year, Forbes magazine ranked the city among the most attractive places
for industrial investment in the country.

Thanks to Łódź’s economic comeback, young professionals that fled to country to find
better job opportunities in Western Europe are returning to find a friendly
place that offers newly established employment options, reasonably-priced
housing and a multitude of leisure activities. With high hopes for the future,
property market continues to boil, still derelict factories are being turned
into trendy loft studios, unemployment rates continue to drop and to secure its
statues as Poland’s key cultural signpost, the city entered its bid to become
the European Capital of Culture in 2016. It looks like Łódź is finally living
up to its title as The Promised Land.

Anna J. Kutor | Content Creator & Strategist

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Łódź: Polish Success Story

Anna J. Kutor |
Content Creator & Strategist